Keywords and link building are no longer as impactful as they once were; now, it's all about creating valuable content. Google and other search engines are switching gears to focus on the relevance of the information you provide on your site. The "bots" that determine your site's search engine ranking …

Don't make the mistake like many webmasters do in targeting one main keyword for the entire website. The smart approach to SEO and positioning is to target a list of low competition, moderate demand keywords and rank well for them. This would potentially drive more targeted traffic, than to blindly …

Should I Block Google From Indexing My Duplicate Content? Remarketing re-engages individuals who have visited a site but did not make a purchase, enticing them to reconsider and buy the item. As of now, less than 50 percent of websites use local schema markup for local SEO, so there's tremendous …

As importantly ask, will readers care? And after coming a long way an SEO is called integrated digital marketing by some marketing experts. A message presented on television and in magazines works better than one that appears only on television. Have you ever tried to buy artisan large rocking horses …

As search engines continue to mature and their understanding of concepts deepen, businesses will need to think carefully about the content they create and how it is presented to users. People really love to check their search rankings. Many companies want to use this as a measurement of SEO progress …

The same thing applies online. Backlinks that should be avoided include paid links, link exchanges, and advertorials. According to Google, these links disregard the "quality of the links, the sources, and the long-term impact it will have on their sites ... and can negatively impact your site's ranking in search results …

When optimizing sites for SEO most people concentrate on text searches, ignoring the vast number of image searches performed each day. Considering the goal of your website is to rank well on Google and help users see that your hotel is their ideal travel option it is vital for you …

Websites or pages without some sort of beneficial purpose, Are your customers local, national, or international? How might this change in the future? Is language a barrier to them doing business with you? Founded by Jerry Yang and David Filo, Yahoo! I'm on the lookout for an incredible antique rocking …

If you conduct business online, you need to use website analytics to track how well your site is doing. Otherwise, you're essentially running your business blind and will have no insight into your site's effectiveness. The growing use of online reviews by consumers has led to an increase in websites …

Developers who aren't already focused on SEO requirements aren't necessarily keeping up with these changes, which will present a challenge to brands and open up additional opportunities for developers with updated SEO knowledge and skills. Just as Google has always been focused on providing its users with the best results …

Use long tail keywords that are very specific to your business to target a particular audience. These phrases epitomize the true essence of your business without coinciding with other related companies. They also provide you with a chance to score high on a search query most pertinent to your products …

Testing The Website's Global Navigation As you can tell from the screen shot of InMotion Hosting's page, the global navigation is the set of links that can be accessed from any page on a website. Any time Google opens up the vault and gives a peek inside the mountains of …

There are a wide variety of ways of targeting PPC advertising to reach the audience most relevant to your products and services. Now, with SEOs focusing on more in depth content, having a piece of content stand out organically is becoming increasingly more difficult. People tend to copy their competitors …

If you do make manual changes to an XML file that has been automatically generated for you, you may wish to visit a sitemap XML validator to check its correct formation prior to moving on to referencing and submission. Search is very, very popular. Growing strong at nearly 20% a …

For all intents and purposes (and if you reside in the Western world), primary search engines are the only ones you should really care about, as most of your visitors will have come from these search engine sources. When done well, social media marketing, content strategy, paid search, conversion and …

Answering questions and conversing with your followers is a great way to build brand-loyalty and trust with your audience. Good SEO consultants are hard to locate and they are even harder to hire. This is because there aren't a lot of high-quality SEO consultants available for hire. There are lots …

A method of business segmentation examines the value associated with each customer. Additionally, when your practice has an ample amount of online reviews, it means other people are confirming that you are who you say you are. Mobile has changed our lives. It has also changed SEO. Mobile SEO helps …

Make sure you understand the acceptable performance baselines, the scheduled maintenance times, and the change request methodology (if any). Addressing thin content and increasing the level of uniqueness on your site - whether this be by removing low value pages, adding supporting content to them or addressing taxonomy issues, these changes …