When you research keywords for your future content and come up with the list, always narrow down the list and keep only the most relevant ones. Doing so can devalue user experience, increase page loading times, and decrease your domain authority in Google's eyes. The purpose of a short url …

As importantly ask, will readers care? And after coming a long way an SEO is called integrated digital marketing by some marketing experts. A message presented on television and in magazines works better than one that appears only on television. Have you ever tried to buy artisan large rocking horses …

The same thing applies online. Backlinks that should be avoided include paid links, link exchanges, and advertorials. According to Google, these links disregard the "quality of the links, the sources, and the long-term impact it will have on their sites ... and can negatively impact your site's ranking in search results …

Testing The Website's Global Navigation As you can tell from the screen shot of InMotion Hosting's page, the global navigation is the set of links that can be accessed from any page on a website. Any time Google opens up the vault and gives a peek inside the mountains of …

Make sure you understand the acceptable performance baselines, the scheduled maintenance times, and the change request methodology (if any). Addressing thin content and increasing the level of uniqueness on your site - whether this be by removing low value pages, adding supporting content to them or addressing taxonomy issues, these changes …