When optimizing sites for SEO most people concentrate on text searches, ignoring the vast number of image searches performed each day. Considering the goal of your website is to rank well on Google and help users see that your hotel is their ideal travel option it is vital for you …

Websites or pages without some sort of beneficial purpose, Are your customers local, national, or international? How might this change in the future? Is language a barrier to them doing business with you? Founded by Jerry Yang and David Filo, Yahoo! I'm on the lookout for an incredible antique rocking …

If you conduct business online, you need to use website analytics to track how well your site is doing. Otherwise, you're essentially running your business blind and will have no insight into your site's effectiveness. The growing use of online reviews by consumers has led to an increase in websites …

For all intents and purposes (and if you reside in the Western world), primary search engines are the only ones you should really care about, as most of your visitors will have come from these search engine sources. When done well, social media marketing, content strategy, paid search, conversion and …