People still ask me about offsite SEO and its importance today

After you've narrowed down your keyword li st to just a few terms, the next step is researching the competition. The most important thing is to make sure the image and alternative text are relevant to the page. Marketing objectives lead to the development of communications objectives that are matched …

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Essential ingredients for any web page should include link exchanges

Keywords and link building are no longer as impactful as they once were; now, it's all about creating valuable content. Google and other search engines are switching gears to focus on the relevance of the information you provide on your site. The "bots" that determine your site's search engine ranking …

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Maybe trust rank will be a thing of the past

Don't make the mistake like many webmasters do in targeting one main keyword for the entire website. The smart approach to SEO and positioning is to target a list of low competition, moderate demand keywords and rank well for them. This would potentially drive more targeted traffic, than to blindly …

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The hidden agenda behind comment spam

When optimizing sites for SEO most people concentrate on text searches, ignoring the vast number of image searches performed each day. Considering the goal of your website is to rank well on Google and help users see that your hotel is their ideal travel option it is vital for you …

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Does more traffic directly imply more revenue?

If you conduct business online, you need to use website analytics to track how well your site is doing. Otherwise, you're essentially running your business blind and will have no insight into your site's effectiveness. The growing use of online reviews by consumers has led to an increase in websites …

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Numerous ideas for bread crumbs

For all intents and purposes (and if you reside in the Western world), primary search engines are the only ones you should really care about, as most of your visitors will have come from these search engine sources. When done well, social media marketing, content strategy, paid search, conversion and …

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