After you've narrowed down your keyword li st to just a few terms, the next step is researching the competition. The most important thing is to make sure the image and alternative text are relevant to the page. Marketing objectives lead to the development of communications objectives that are matched …
more ...Keywords and link building are no longer as impactful as they once were; now, it's all about creating valuable content. Google and other search engines are switching gears to focus on the relevance of the information you provide on your site. The "bots" that determine your site's search engine ranking …
more ...Don't make the mistake like many webmasters do in targeting one main keyword for the entire website. The smart approach to SEO and positioning is to target a list of low competition, moderate demand keywords and rank well for them. This would potentially drive more targeted traffic, than to blindly …
more ...Websites or pages without some sort of beneficial purpose, Are your customers local, national, or international? How might this change in the future? Is language a barrier to them doing business with you? Founded by Jerry Yang and David Filo, Yahoo! I'm on the lookout for an incredible antique rocking …
more ...If you conduct business online, you need to use website analytics to track how well your site is doing. Otherwise, you're essentially running your business blind and will have no insight into your site's effectiveness. The growing use of online reviews by consumers has led to an increase in websites …
more ...For all intents and purposes (and if you reside in the Western world), primary search engines are the only ones you should really care about, as most of your visitors will have come from these search engine sources. When done well, social media marketing, content strategy, paid search, conversion and …
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