People still ask me about offsite SEO and its importance today

After you've narrowed down your keyword li st to just a few terms, the next step is researching the competition. The most important thing is to make sure the image and alternative text are relevant to the page. Marketing objectives lead to the development of communications objectives that are matched …

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The hidden agenda behind comment spam

When optimizing sites for SEO most people concentrate on text searches, ignoring the vast number of image searches performed each day. Considering the goal of your website is to rank well on Google and help users see that your hotel is their ideal travel option it is vital for you …

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Numerous ideas for bread crumbs

For all intents and purposes (and if you reside in the Western world), primary search engines are the only ones you should really care about, as most of your visitors will have come from these search engine sources. When done well, social media marketing, content strategy, paid search, conversion and …

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