Essential ingredients for any web page should include link exchanges

Keywords and link building are no longer as impactful as they once were; now, it's all about creating valuable content. Google and other search engines are switching gears to focus on the relevance of the information you provide on your site. The "bots" that determine your site's search engine ranking …

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This year will be the year of splogs

Make sure you understand the acceptable performance baselines, the scheduled maintenance times, and the change request methodology (if any). Addressing thin content and increasing the level of uniqueness on your site - whether this be by removing low value pages, adding supporting content to them or addressing taxonomy issues, these changes …

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