This story about quality will haunt you forever

To the public, Google's SERPs (Search Engine Result Pages) ranking could be summed up as "the higher ranking a website- the better it must be". Page description is the text that users see when they find your site listed in Google. The two objectives of this description are to intelligently …

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Interesting facts I bet you never knew about analytics

Every time your listing is shown, that is an ad impression, and an opportunity to drive brand awareness. AMP search results, which will open instantly on mobile devices, will rank higher than organic-ranked pages, so if you don't ensure your pages are eligible for AMP, you are missing out. An …

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The back story of URLs

Even if you decide to focus exclusively on one, you could easily start influencing the other by proxy. Smartphones and tablets grant consumers access to thousands of apps and the ability to operate using the cloud. Try adding your company to a UK business directory - it will help with your …

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Essential ingredients for any web page should include link exchanges

Keywords and link building are no longer as impactful as they once were; now, it's all about creating valuable content. Google and other search engines are switching gears to focus on the relevance of the information you provide on your site. The "bots" that determine your site's search engine ranking …

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This year will be the year of splogs

Make sure you understand the acceptable performance baselines, the scheduled maintenance times, and the change request methodology (if any). Addressing thin content and increasing the level of uniqueness on your site - whether this be by removing low value pages, adding supporting content to them or addressing taxonomy issues, these changes …

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